The Citymapper Pass is a prepaid travel card that offers unlimited travel in central London.Ĭitymapper drummed up public interest in the Pass through teasers on its app, then with a blitz of press and a blog post on February 20.įor anyone looking closely, the blogpost was curiously devoid of detail, and Citymapper's website doesn't clearly detail how the Pass works, although there is a lengthy terms and conditions section.Įven in-app information is comparatively limited. The Pass opened for pre-orders in late February, and the first batch sold out within a week. Over time, that would add up to a substantial saving for the millions of commuters travelling in central London. Read more: Uber driver says he feels vindicated as his fight for the minimum wage is listed as a risk factor in its $100 billion IPO The more expensive Citymapper Pass option costs £39 and includes unlimited use of the city's bikesharing scheme and £10 off Citymapper's own cabs. That's £4 cheaper than the equivalent Oyster pass from London's transport operator, Transport for London (TfL), which costs £35.10. The basic Pass costs £31, and lets you to travel at any time on public transport within these zones. The Citymapper Pass is a physical prepaid travel pass that gives people discounted weekly travel within central London, referred to as Zones 1 and 2. The Pass is the startup's latest stab at making money.īut the rollout of Citymapper Pass, one of the firm's first big revenue plays, hasn't gone smoothly. The company doesn't release user numbers and, according to its most recent accounts, it remains unprofitable. It has raised $50 million in venture capital backing to date and was last valued in excess of £250 million ($326 million).Ĭitymapper is popular with people thanks to its free app which calculates the most efficient public transport routes in almost 40 cities. Popular transport startup Citymapper has been plagued with issues around the launch of its first major money-making product, the Citymapper Pass, early adopters have told Business Insider.Ĭitymapper was founded in 2011 by Azmat Yusuf, a former Google employee.
Customers told Business Insider that the launch of Citymapper Pass hasn't gone smoothly in London, complaining of poor customer service, shipping delays, and mysterious extra costs.The British startup is trying to generate revenue with the launch of the Citymapper Pass, a physical, prepaid travel pass that lets you travel within central London at a discount.
Travel startup Citymapper is a popular free app that helps people navigate public transport in almost 40 cities around the world.Account icon An icon in the shape of a person's head and shoulders.
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